I’m a results-oriented, brand strategy, innovation, marketing and media specialist with proven results in top-line growth through innovation in business models including marketing and commercialization.
I’ve worked with many leading brands, from spearheading startups to business turn-arounds, positioning them to move their markets by developing highly relevant value propositions, compelling narratives and message distribution strategies for the always-on consumer.
My extensive international experience was gained by leading projects in more than 60 countries on six continents, including many emerging and developing markets. During my 20+ year career in marketing I’ve worked at strategic leadership level with a diverse array of businesses, leading customer-centric marketing and organizational change in categories as diverse as Restaurant, Luxury Hospitality, Renewable Energy, CPG, Automotive, Apparel, Wine and Spirits. I’ve led major value creation, positioning and innovation initiatives for brands such as Absolut Vodka, American Marketing Association, Arby’s, California Pizza Kitchen, Campari, Charles Schwab, Church’s/Texas Chicken, Coca-Cola, Courvoisier, Eli Lilly, Ford, Intercontinental Hotels, Levi’s Red Tab, LG Electronics, McDonald’s, Minute Maid, Navistar, Palmetto Solar, Pillsbury, Progressive, Reebok, Schwinn, Srixon, Sutter Home, Tiger Beer, Timberland, Toyota, TRESemme, Tropical Smoothie Café, Unilever, Volkswagen, Walmart and Whirlpool.
I’ve enjoyed my entire career but undeniable highlights would be helping the American Marketing Association with their 2016 repositioning and rebranding and also founding, growing and selling two advertising and marketing agencies, but most importantly helping mentor many colleagues into fulfilling careers in marketing, research, strategy, innovation and communications.